An independently owned, design-led carry brand, created to set a new standard for utility and minimal design. Flykartel was an integrated creative project that included product and brand design, film and photography, illustration, website design and digital marketing.
Bristol-based illustrator Army Of Cats was commissioned to create three custom illustrations for the brand. The brief was to align the illustrations with the brand archetypes of The Explorer, The Hero and The Rebel, in the brand's retro-futuristic style.
Innovative film & photography production company Still Moving Media were hired to create promotional images and a behind-the-scenes video. For the shoot, we provided creative direction, wardrobe, moodboards, a shot list and model sourcing.
Photographer Gareth Brough helped us to bring the brand to life on social, in a shoot featuring actress and model Kimberly, and Mark - a local barista who embodided the aesthetic and values of the brand.
